Bertschi Marches Together at Zurich Pride: Embracing Diversity and Inclusion

Bertschi Employees in a group photo at zurich pride
“They Say Our Hearts Beat Yellow, and Yellow is Part of the Rainbow!” Bertschi employees proudly donned yellow shirts with this text front-and-back as they marched in the vibrant and empowering Zurich Pride Parade on June 17, 2023. The slogan symbolizes Bertschi’s dedication to creating an inclusive workplace where everyone feels accepted and valued. The event brought together employees from various departments, fostering a sense of unity, celebration, and a shared commitment to diversity and inclusion.


A Transformative Day

The atmosphere at Zurich Pride was electric, with a sea of colorful flags, exuberant music, and an outpouring of love and acceptance. Bertschi employees came together, some with their children in tow, demonstrating their unwavering support for the LGBTQ+ community and celebrating diversity with open hearts and minds.

Numerous Bertschi employees expressed their heartfelt reflections on the significance of the day:

"Today completely changed my perspective about what Bertschi is to me. Now I can fully feel like I can be myself at the workplace, and that truly means the world to me."


"To see our management stand up and join a parade like this really means we're going in the right direction."


"Wow, I didn't think Bertschi would ever do this. It's inspiring and amazing."


“Today was a great day, please please make it happen again!!”

These quotes exemplify the profound impact that the event had on our employees, fostering an environment where authenticity, acceptance, and belonging are celebrated.

Moving Forward

Bertschi's participation in Zurich Pride underscores our ongoing commitment to diversity and inclusion. We firmly believe that embracing and valuing our employees' unique backgrounds, perspectives, and identities enriches our workplace culture and enhances our ability to serve our customers and communities effectively.

The success of our participation in Zurich Pride serves as a catalyst for further initiatives and conversations within Bertschi. As we reflect on this transformative experience, we look forward to organizing further initiatives that foster dialogue, understanding, and continued progress in promoting diversity and inclusion.

Zurich Pride 2023 was a resounding success for Bertschi. It was a day of celebration, unity, and inspiration, where employees across different departments joined forces to embrace diversity and promote inclusivity. The event affirmed our collective commitment to creating an environment where everyone feels valued, respected, and empowered to be their authentic selves.

At Bertschi, we will continue to stand together, championing diversity and inclusion as fundamental pillars of our organization, and creating a workplace where everyone can thrive.

Group photo with Dow Switzerland at Zurich Pride.

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